Meet Us

Neena

New O's head treasure-hunter, style guru, owner and founder, Neena delights in creating. Her natural sense for beauty and love make everything and everyone around her bloom. From her greenhouse, to the flowers in her home, to her lovely family, she spends her days making the world prettier and happier, one hydrangea and bow at a time. She believes that beauty belongs everywhere, that every detail matters, and in celebrating even the smallest things in big ways. Her favorite days are spent with her grandchildren on the beach. 

Sarah

The face of New O, Sarah grew up playing with Neena's boys. In 1984, their hangouts would take them to our soon-to-be-opened store, and Sarah got her first job offer, a few years in advance. She's that good. A few years later, she started in the back, wrapping up pretty packages. She studied Human Development and Family Studies at the University of Utah. This year she'll celebrate her 33rd anniversary of working at New O, where she's family to everyone behind the counter, and a dear friend to everyone who walks in the door. She found her perfect match in Robbie,  and she was a New O bride in 2012, walking down the aisle under a canopy of changing oak leaves on a September day in Millcreek Canyon. Today, she's the right-hand woman who makes everything at New O go smooth as silk. Stop by our store, and you're sure to see her working her magic.